front cover of Engaging Ambience
Engaging Ambience
Visual and Multisensory Methodologies and Rhetorical Theory
Brian McNely
Utah State University Press, 2024
Engaging Ambience is an in-depth exploration of contemporary rhetorical theory, drawing from rich traditions of visual and sensory research. It is the first book to develop comprehensive empirical approaches to ambient rhetoric and the first to offer systematic approaches to visual research in studies of rhetoric and writing. These approaches address the complexities of everyday life and offer practical advice for understanding the factors that shape individuals and communities, how they understand one another, and the kind of world they envision.
 
By articulating theoretically sound methodologies and methods for the empirical study of rhetoric conceived as originary, immanent, and enveloping, Brian McNely contributes a methodological perspective that furthers new materialist theories of rhetoric. McNely demonstrates how scholars’ emergent theories of rhetoric call for new methodologies that can extend their reach, and in the process, he proposes a new conception of visual rhetoric. Engaging Ambience delineates methodologies and methods that help researchers in rhetoric and writing studies discover the ambient environments that condition and support everyday communication in all its forms.
 
Engaging Ambiencedetails and demonstrates visual and multisensory methodologies and methods for exploring the wondrous complexity of everyday communication. It will appeal to scholars and students of rhetorical theory, visual and multisensory rhetorics, and composition and writing studies.
 
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front cover of Inventing Place
Inventing Place
Writing Lone Star Rhetorics
Edited by Casey Boyle and Jenny Rice
Southern Illinois University Press, 2018
Bringing together methods and scholars from rhetoric and related disciplines, essays in Inventing Place: Writing Lone Star Rhetorics blend personal and scholarly accounts of Texas sites, examining place as an embodied poiesis, an understanding and composition formed through the collaboration of a body with a particular space.
 
Divided into five sections corresponding to Texas regions, essays consider aesthetics, buildings, environment, food and alcohol, private and public memory, and race and class. Among the topics covered by contributors are the Imagine Austin urban planning initiative; the terroir of Texas barbecue; the racist past of Grand Saline, Texas; Denton, Texas, and authenticity as rhetorical; negative views of Texas and how the state (or any place) is subject to reinvention; social, historical, and economic networks of place and their relationship to the food we eat; and Texas gun culture and working-class character.
 
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front cover of Rhetoric, Through Everyday Things
Rhetoric, Through Everyday Things
Edited by Scot Barnett and Casey Boyle
University of Alabama Press, 2016
A fascinating addition to rhetoric scholarship, Rhetoric, Through Everyday Things expands the scope of rhetorical situations beyond the familiar humanist triad of speaker-audience-purpose to an inclusive study of inanimate objects.
 
The fifteen essays in Rhetoric, Through Everyday Things persuasively overturn the stubborn assumption that objects are passive tools in the hands of objective human agents. Rhetoric has proved that forms of communication such as digital images, advertising, and political satires do much more than simply lie dormant, and Rhetoric, Through Everyday Things shows that objects themselves also move, circulate, and produce opportunities for new rhetorical publics and new rhetorical actions. Objects are not simply inert tools but are themselves vibrant agents of measurable power.
 
Organizing the work of leading and emerging rhetoric scholars into four broad categories, the collection explores the role of objects in rhetorical theory, histories of rhetoric, visual rhetoric, literacy studies, rhetoric of science and technology, computers and writing, and composition theory and pedagogy. A rich variety of case studies about objects such as women’s bicycles in the nineteenth century, the QWERTY keyboard, and little free libraries ground this study in fascinating, real-life examples and build on human-centered approaches to rhetoric to consider how material elements—human and nonhuman alike—interact persuasively in rhetorical situations.
 
Taken together, Rhetoric, Through Everyday Things argues that the field of rhetoric’s recent attention to material objects should go further than simply open a new line of inquiry. To maximize the interdisciplinary turn to things, rhetoricians must seize the opportunity to reimagine and perhaps resolve rhetoric’s historically problematic relationship to physical reality and ontology. By tapping the rich resource of inanimate agents such as "fish, political posters, plants, and dragonflies,” rhetoricians can more fully grasp the rhetorical implications at stake in such issues.
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